Prudential Kansas City Realty Marketing and Technology
Marshall McLuhan once said, “the medium is the message.” At Prudential Kansas City Realty, we believe that marketing and
technology are likewise inseparable. Our marketing and technology is designed for only one purpose: to help you make more
money. We believe we have the most modern and productive tools for making money in the Kansas City area.
If you have any questions about what we have and whether or not it would make your life better, contact us.
We’d be happy to explain it to you.
Technology to save you time and help you make money
As an agent with Prudential Kansas City Realty, you will have access to leading-edge technology. From any computer in the world, you can
pick up your voicemail, e-mail, and faxes through our E-Comm Center™. This service gives agents complete control over:
- Paper and digital documents
- Voicemail
- e-mail
- e-faxes
As part of the E-Comm Center™, our E-Courier service quickly converts paper documents into digital files so
agents can send them electronically to any e-mail address or fax machine. It’s so much faster to finalize transactions
through this technology.
In addition, our website, www.PruKC.com, has features not seen in the Kansas City area.
Personal agent web pages customizable by the agent
Once you become a Prudential Kansas City Realty agent, you will have the opportunity to customize your personal web page and to change
it at will. This is a valuable tool to show your potential customers who you are and how you can assist them with their home sale or
purchase.
Personalized and customizable web page for your buying clients
Using our custom program, MyHomeSearch, your clients can:
- Create as many customized searches as they want
- Keep up-to-date on changes, which include:
- Price increase
- Price reduction
- Off market notification
- Change of terms
- Contract pending notification
- Selling price
- Back on market notification
- Automatically segregate new and changed listings from regularly viewed listings
- Communicate with you seamlessly
- Receive e-mails, as frequently as every two hours, of any new homes or changes
- Request a showing with a click
- Write comments to capture thoughts about a specific home
- Review an unlimited number of homes with each search
- Keep track of "not interested" homes in case they want to have another look
- “Fly” from one property to another with Google Earth™*
*Google Earth is a trademark of Google, Inc.
Personalized web page for your selling clients
Using our Comparative Market Analysis (CMA) program, MyHomeSale, your clients can:
- See what similar homes in the area are selling for by:
- Subdivision
- Distance from seller’s home
- Comparable homes
- Status of homes
- Actively for sale
- Contingent
- Model home
- Pending sale
- Sold
- Expired
- Backup contract
- Selling price
- Read comments by potential buyers
- Read comments by buyers' agents
By using this seller-oriented program, your potential seller will feel knowledgeable about the market value of his or her home. This in turn will help you get more listings.
Agent's Intranet
Internally, agents keep up-to-date through our intranet site, which acts as your link to your Prudential Kansas City Realty office from
home. Here, you can pick up and send e-mail, submit your ads to local publications, order supplies, and accomplish many tasks that would
ordinarily require a visit to the office.
Marketing to help you make more money
National Marketing
The affiliation with the Prudential “Rock” as a national icon is beneficial for name recognition. People moving into the
Kansas City area feel comfortable working with a recognized brand. This is important as our experience tells us
that a large percentage of inquiries come from out of town. You can see the relative number of times Prudential Realty is typed into
Google versus our largest competitor. This shows the relative awareness of the two brands.
National advertising allows Prudential Kansas City Realty agents to benefit at the local level. National TV commercials appear on
ABC, CBS, CNN, Fox News, HGTV, History Channel, MSNBC, NBC, TLC and the Weather Channel. National ads appear in The Wall
Street Journal, The New York Times, FINE HOMES® International magazine, and Unique Homes magazine. In addition, Prudential
Real Estate has an exclusive partnership with Yahoo! Real Estate. This means that, when home buyers search for homes on Yahoo!, they
are accessing local Prudential Kansas City Realty real estate listings.
Local Marketing
You have most likely noticed the rise in the search for homes on the Internet. In 1995, the number of people who began their search
on the Internet was 2 percent. But according to the National Association of Realtors, that number has risen to 80 percent. As a result,
Prudential Kansas City Realty emphasizes the Internet. Our local marketing and advertising are designed to support the increasing trend
of people using the Internet for their home searches.